Phase I: Observation
As Yogi Berra famously noted, "You can observe a lot just by watching." A bit of research and observation up front will make your participation later much more productive and prevent false starts and missteps.
Some of the questions to answer in this phase:
As Yogi Berra famously noted, "You can observe a lot just by watching." A bit of research and observation up front will make your participation later much more productive and prevent false starts and missteps.
Some of the questions to answer in this phase:
- Where are people talking about our company, industry, and competitors? Which social media platforms do they congregate on?
- What are they saying? What are the hot topics?
- Who's doing the talking? Which voices seem to have the most influence?
- What opportunities do we have to respond and participate? What kind of content seems to be most popular?
- What questions are people asking that we can answer?