biz101: Lunch & Learn. A Survey of Internet Marketing Alternatives.
Which ones are best to drive revenue for your business?
Offered By: biz360.biz Location: St. Pete Chamber of Commerce Time: 11:30 – 1:00pm Date: Friday Jan. 21st, 2010 Cost: Includes lunch. Lunch catered by St. Pete Chamber member Kahwa Coffee (gourmet sandwich or salad and soft drink) $15 for Chamber members $20 for non-members
Marketing is shifting. Customers are in control. Marketing can play a more active role than ever in the sales process. Identifying which internet marketing mechanisms to use and developing a strategy for your business is crucial.
This course will review the various channels - including: · Websites – How to go beyond just an on-line brochure? · Social Marketing (Facebook, Twitter, LinkedIn) – How to leverage? · Search Engine Optimization – What makes sense for your business? · Search Engine Marketing – Is Pay-Per-Click right you’re your business?
The usual forms of marketing no longer work. Yellow Pages, newspaper ads, TV ads, and direct mail are becoming less and less effective as everyone moves online with computers and smart phones to Search Engines and Social Media sites.
Now, more than ever, you MUST have a presence on Google, Facebook, Twitter and many other sites to compete and take advantage of the opportunity.
Some important statistics that you may ignore but at your own peril:
Google • In 2006 there were 2.7 billion Google searches done per month. By 2009 there were 61 billion searches done per month. • 97% of all Google Searchers never make it to Page 2 • There are more searches done on mobile phones than computers
Facebook • More than 500 million active users • There's over 1 million people on Facebook in the Tampa Bay area • 50% of Facebook's active users log on in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook (over 50 minutes per day) • There are more than 200 million active users currently accessing Facebook through their mobile devices.
Mobile Marketing • There are 3 times more cell phones than computers • 90% of text messages are read within 1 minute of receipt • Open rate for text message advertising is 15-20 greater than email advertising • So how do you take advantage of this new marketing world. Come to our Online Marketing Lunch & Learn and find out how to understand this opportunity.
