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Search Engine Optimization (SEO)

Enter a search term in Google and have your link presented.  That’s the holy grail.  It’s what everyone wants, which is exactly why it is so hard.  For any given search term, there are 5 to 10 organic spots.

Google is constantly ranking sites.  An SEO campaign needs to be thought about more like growing a crop than hunting for customers. 

Some things to consider:

-          What are the terms you want to win at?

-          Who are your competitors?  How will you beat them?

-          Who will refer to you?