This is most appropriate for B2C businesses.  Those where an offer has immediate value.  For instance, bar and food specials.

This could also be useful for businesses that schedule appointments and customers like to be on a waiting list...for example massage therapists, dentists or doctors.

Text Marketing (SMS)

Yes, text messaging.

The best way to describe this capability is an example.

Let’s say you run a restaurant or a bar, that normally does a pretty descent happy hour business from 5 to 7.  And your happy hour business is usually a pretty good predictor of the rest of the evening.

It’s 5:30 and you notice it is slower than normal.  You start to be concerned because you are staffed for a busy Thursday night. At 6, you worry escalates.

Instead of just worrying, you take action.  You log-on onto your SMS Portal.   You decide to have an impromptu ladies night.  You send three text messages to your opt-in database:

-          Message 1: To your female subscribers:  Ladies…Free drinks for the ladies until 8…bring your friends.

-          Message 2: To your males subscribers:  Guys…We are having ladies night tonight, we just sent 500 messages out to the gals.  Come by and get your first domestic draft on us.

-          Message 3: To subscribers who have not shared their gender, so this is generic: Tonight’s special.  Ladies drink free until 8 and guys get their first domestic draft…come on down.

Seconds later, your message is delivered.  Stats show most people almost immediately read their texts. 

Make sure your staff knows how to code the transactions so that you can measure your results.  Now sit back and get ready for the crowd.  If you sent this to 500 people it cost you about $25.