Are you using mobile video to grow your business and increase sales?
If not, there’s never been a better time to start. EMarketer reports that over 25% of mobile phone users are expected to watch video on their device at least once per month this year, and that percentage will jump to over 40% in 2016.
Adding mobile video to your marketing strategy doesn’t have to be costly or overly complex – here are four ways to begin using mobile video today.
1. Mobilize your videos on YouTube and Vimeo.
The Idea: You may already be using these popular video-hosting sites to deliver product/service overviews or tutorials, but are your videos optimized for mobile? Consider that YouTube is a powerful search engine in its own right, and its mobile views tripled in 2011, so an optimal mobile presence on the property should be a priority for any business.
The Challenge: Given the screen size, context and data speeds of mobile devices, it is important to keep visuals big and data output small. Check out this concise and informative post from TourSphere for more tips.
2. Deliver video using QR codes.
The Idea: QR code adoption is on the rise – ScanLife reports that barcode scans increased by 300% in 2011. Delivering video from QR codes is a great way to add value to print advertising or provide store visitors with more information about a product.
The Challenge: Like all forms of marketing, it is important to track your progress. Fortunately, there are lots of companies and free tools that can help with that – check out our how-to guide for tracking your QR code marketing.
3. Run a tap-to-video mobile ad campaign.
The Idea: A tap-to-video ad is a mobile banner that, as the name implies, links or expands to deliver a 15- or 30-second video. These ad units are relatively unintrusive, and allow advertisers to deliver a richer, more engaging experience than that of the standard landing page.
The Challenge: Whether you’re creating a video ad from scratch or repurposing something from television/desktop, you’ll need to convert it to a file format acceptable for mobile. A good mobile ad network partner can help – try Google Mobile Ads or Millennial Media.
4. Dive into in-stream video.
The Idea: “In-stream” describes a video ad that runs within streaming video content, most often before it starts (called a pre-roll). Pricing models are surprisingly flexible, and these ads can deliver exceptional performance – Videology recently released a case study that showed conversion lift of 45% for an advertiser using in-stream video!
The Challenge: In-stream video is dominated by companies that cater to advertisers with very large budgets, but check out SpotXchange, a video ad marketplace with innovative mobile offerings for businesses of all sizes.
Whether you’re a novice or a web video pro, there is a range of options to help you engage your customers using mobile video. So, spend ten minutes thinking of a killer video concept for your business, then try one of the ideas above!
About the Author: Cory Gaddis is a regular contributor to the 60 Second Marketer and helps Mobilize Worldwide create mobile marketing campaigns for a wide variety of clients.