“Be more concerned about people listening to you than worrying about them stealing from you.”
That’s from Ross Kimbarovsky, co-founder of crowdSpring, encouraging Spark & Hustle attendees to share more of their ideas without fear of having them ripped off.
Ross also gave everyone 10 tips for improved email marketing results based on his company’s experience after sending hundreds of thousands of emails:
1) Tuesday is the best day to send a newsletter between 10am and 2pm. Wednesday and Thursday are the next best days. Monday and Friday not ideal.
2) Short subject lines are best. This is the only thing between people opening your email or not.
3) Limit self-promotion. Don’t sell too much in your newsletter. A soft sell or special offer is more valuable. If the only thing you do is sell, people will unsubscribe.
4) Have the email come from a person, not a company. More people will open a personal email than a company email.
5) Use an online service. Don’t use your personal email program to do your email marketing. (Mail Chimp, Campaign Monitor and Constant Contact are just three options.
6) A/B test subject lines. Test them to know what works better for your audience.
7) Put your best content on top. If you have something great, say it early. Not at the end.
8) Keep a regular schedule. Don’t be sporadic.
9) Make it look pretty. Professional, too.
10) Overnight success takes 10 years.
That last one applies to lots of stuff way beyond email marketing, but as you build you list of subscribers, fans, friends, followers, don’t expect instant miracles. Invest the time to build real connections.
That’s from Ross Kimbarovsky, co-founder of crowdSpring, encouraging Spark & Hustle attendees to share more of their ideas without fear of having them ripped off.
Ross also gave everyone 10 tips for improved email marketing results based on his company’s experience after sending hundreds of thousands of emails:
1) Tuesday is the best day to send a newsletter between 10am and 2pm. Wednesday and Thursday are the next best days. Monday and Friday not ideal.
2) Short subject lines are best. This is the only thing between people opening your email or not.
3) Limit self-promotion. Don’t sell too much in your newsletter. A soft sell or special offer is more valuable. If the only thing you do is sell, people will unsubscribe.
4) Have the email come from a person, not a company. More people will open a personal email than a company email.
5) Use an online service. Don’t use your personal email program to do your email marketing. (Mail Chimp, Campaign Monitor and Constant Contact are just three options.
6) A/B test subject lines. Test them to know what works better for your audience.
7) Put your best content on top. If you have something great, say it early. Not at the end.
8) Keep a regular schedule. Don’t be sporadic.
9) Make it look pretty. Professional, too.
10) Overnight success takes 10 years.
That last one applies to lots of stuff way beyond email marketing, but as you build you list of subscribers, fans, friends, followers, don’t expect instant miracles. Invest the time to build real connections.
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