Published on January 6, 2011Read more on Research Summaries
Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company.
Apple's iOS was the top mobile operating system in November 2010, accounting for 28.6% of the smartphone OS market in the US, holding on to the lead it won in the previous month, when it passed RIM to become the most popular OS in the US.
RIM's BlackBerry's ranked second, accounting for 26.1% of the OS market in the US—a level within the margin of error of both Apple iOS and Android.
"In other words, RIM remains statistically tied with both Apple for first and Android for third," wrote Nielsen. "Apple's clear lead over Android notwithstanding, this race might still be too close to call."
Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company.
Apple's iOS was the top mobile operating system in November 2010, accounting for 28.6% of the smartphone OS market in the US, holding on to the lead it won in the previous month, when it passed RIM to become the most popular OS in the US.
RIM's BlackBerry's ranked second, accounting for 26.1% of the OS market in the US—a level within the margin of error of both Apple iOS and Android.
"In other words, RIM remains statistically tied with both Apple for first and Android for third," wrote Nielsen. "Apple's clear lead over Android notwithstanding, this race might still be too close to call."