“Do-not-track” legislation will not End Marketing As We Know It. This sounds bold but this is actually an easy prediction to make. Either this legislation will not pass, or it will be so watered-down that it won’t make much of a difference in terms of how marketing operates day-to-day. I don’t mean to sound blasé about this. The legislation as currently proposed is pretty awful and I agree with industry pundits who are working to squash it. I’m just convinced that it’s not going to pass as written. Or at all. Either way the impact will be very muted.
Facebook’s “UnEmail” will not kill Gmail. I actually don’t think the Facebook “messaging” system will change much of anything. I think it will continue to be what it is today – a cool way to interact with certain friends about certain kinds of topics within a confined space. It won’t replace email (that’s not the point) and it also won’t have a substantial impact on current email habits. Email will evolve – we’ve seen that with changes to the interfaces at Hotmail, Gmail and Yahoo! – and I see a slow change in habits happening over the next five to 10 years. But the current uses of email for business and commerce are going to continue for at least another 12 to 24 months. Anyone who thinks they can see any farther past the horizon than that is nuts.
reposted from RETURN PATH
Facebook’s “UnEmail” will not kill Gmail. I actually don’t think the Facebook “messaging” system will change much of anything. I think it will continue to be what it is today – a cool way to interact with certain friends about certain kinds of topics within a confined space. It won’t replace email (that’s not the point) and it also won’t have a substantial impact on current email habits. Email will evolve – we’ve seen that with changes to the interfaces at Hotmail, Gmail and Yahoo! – and I see a slow change in habits happening over the next five to 10 years. But the current uses of email for business and commerce are going to continue for at least another 12 to 24 months. Anyone who thinks they can see any farther past the horizon than that is nuts.
reposted from RETURN PATH
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