Facebook has begun trialling ‘real-time advertising’, which is a new feature that lets the social network serve up immediate targeted messages based on users’ every action on the site.Websites such as Facebook will have to make stringent data privacy settings the default position for users Photo: PA
By Emma Barnett, Digital Media Editor 2:35PM GMT 25 Mar 20119 Comments
The social network is currently testing the new service on five million of its 500 million users.
A Facebook spokesman said: “We are currently testing a feature that simply helps surface relevant advertising more quickly.”
According to advertising magazine, AdAge, this is how it will work: “Any utterance will become fodder for real-time targeted ads. For example: users who update their status with 'Mmm, I could go for some pizza tonight,' could get an ad or a coupon from Domino's, Papa John's or Pizza Hut."
Real-time communication and advertising has been largely championed and pioneered by Twitter – which already surfaces promoted tweets (branded paid for messages) next to relevant tweets in real-time.
Facebook also offers ‘Places Deals’ which are offers from companies based on a user’s location and check-in patterns.
By Emma Barnett, Digital Media Editor 2:35PM GMT 25 Mar 20119 Comments
The social network is currently testing the new service on five million of its 500 million users.
A Facebook spokesman said: “We are currently testing a feature that simply helps surface relevant advertising more quickly.”
According to advertising magazine, AdAge, this is how it will work: “Any utterance will become fodder for real-time targeted ads. For example: users who update their status with 'Mmm, I could go for some pizza tonight,' could get an ad or a coupon from Domino's, Papa John's or Pizza Hut."
Real-time communication and advertising has been largely championed and pioneered by Twitter – which already surfaces promoted tweets (branded paid for messages) next to relevant tweets in real-time.
Facebook also offers ‘Places Deals’ which are offers from companies based on a user’s location and check-in patterns.
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