What can the 'net' do for your business?
  • Home
    • e-Services Eco-System
  • Services
    • Customer Relationship Management
    • Hosting and Domain Registration
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing >
      • 60 Seconds in the Life of Facebook
      • Facebook Applications
    • Surveys
    • Text Marketing (SMS)
    • Webcasts and Podcasts
    • Websites
  • Blog
  • QR Code
  • Philosophy
  • Vertical Solutions
    • Dentists - Appointment Setting
    • Non-Profits - Fund Raising
    • Restaurants - On-Line Ordering
    • Restaurants - On-Line Ordering
  • Training
    • biz101 - Survey of Internet Marketing Alternatives
    • fb201 - fb202 - facebook for Your Business
    • Attendee Comments
  • Getting Started
    • OnLine Marketing CheckUp
    • Google Places
    • Google
  • About

Mobile Marketing

3/12/2011

0 Comments

 
Harnessing the Mobile Web: Three Strategy ConsiderationsKnotice has produced an elegantwhitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy," the introduction notes. The key for businesses? Using the mobile Web in a "purposeful and relevant manner" to better serve customers.

Here are three of Knotice's suggested strategy considerations for preparing a mobile initiative.

Choose the right connectors.The best "connector" (i.e., the method by which you actually engage the user in your mobile campaign [via text, Foursquare, etc.]) can depend on demographics, context, media, cost, reach, adoption rate—even the customer lifecycle. Today's mainstream mobile connectors include 2D (QR) barcodes and SMS. Consider their differences to find your best fit:

  • SMS is the most understood, but is costly to scale and may require carrier approval, depending on the interaction you want to initiate.
  • QR codes are growing in popularity and can yield multiple types of responses (sending a text, prompting a file download, downloading contact information). You can put codes on print ads or products. And there are no carrier fees!
Don't mistake connectors for the destination. In mobile strategy, emphasis is often placed on the type of connector used instead of the destination the customer will be connected to, the paper notes. For example, experimenting with QR codes is fun, but what do you need users to find with them? Is the whole experience smooth and efficient? Does it make sense?

Be personable but brief. A mobile customer is on the go. His time is limited. Her handheld may be slow to load and equipped with a small screen. Provide valuable information that can satisfy customer needs in an instant. Focus on functionality, engagement and clarity.

The Byte: Put yourself in their mobile shoes. When building a mobile approach, consider what you would want as a user and go from there.

republished from MarketingProfs

0 Comments



Leave a Reply.

    Mark Guthrie

    Chief e-Architect

    RSS Feed