Paid social media will become an important tool for marketers according to Forrester Research

With only 16% of marketers surveyed saying they have no plans to use either paid or created social media in the next year, paid social media will become a legitimate tool for marketers to overcome social media clutter.

About the study:  Findings are from Forrester's report titled 2011: Now Social Media Marketing Gets Tough, based on various Forrester surveys conducted throughout 2010, along with additional Forrester analysis.