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Seven Guidelines for Achieving ROI with Social Media Marketing

3/27/2011

3 Comments

 
  1. Establish clear goals for your product or brand, then identify social measurements that support those objectives. 
  2. Organize your measurements and metrics in a logical framework.
  3. Apply a long-term outlook to social media interactions and measurements. It's a commitment, not a campaign. 
  4. If hard ROI metrics are difficult to track, consider a range of softer metrics that link back to desired business outcomes. 
  5. Determine a dollar value for customers that opt in and engage your brand via social networks. 
  6. In your ROI calculations, don't overlook the value of cost savings that result from ongoing social listening and tracking. 
  7. Build technological capabilities to measure your customers' complete digital footprint—in real time.
3 Comments
buy Facebook likes link
4/18/2012 08:26:02 pm

perfect guidelines you have shared here, if one should follow all these, then it would become very easy to achieve ROI.

Reply
buy facebook likes link
5/21/2012 11:26:12 pm

These seven guidelines are perfect and good for social media marketing strategy. i am going to implement it.

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9/28/2012 03:29:18 am

I am sure that the informative you shared through your post is useful for people. I am impressed with the way of writing. It kept connected me all the time. Keep up the good work.

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    Mark Guthrie

    Chief e-Architect

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