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Starting the conversation around a post

2/11/2011

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When you share articles with your readers, don't forget to ask those readers for their opinions on the subject matter. Link them to your Facebook Page to join the discussion. They can also comment on Twitter using a hashtag to brand the discussion. Starting a discussion builds engagement between you and your customers. This gives you insight into which topics resonate with your audience.
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    Mark Guthrie

    Chief e-Architect

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