by Tom Pick Published on January 13, 2011
In this article, you'll learn... (this is the first of four parts)
Although each man's description was accurate, each perceived only part of the elephant; none had a perspective of the entire beast.
It's the same with many business executives and their views of social media:
Here is a four-phase adoption model designed to reveal the entire elephant that is social media.
- The four phases of embracing social media at your organization
- How social media can affect the bigger picture at your company
Although each man's description was accurate, each perceived only part of the elephant; none had a perspective of the entire beast.
It's the same with many business executives and their views of social media:
- "Social media? Twitter isn't appropriate for our market."
- "Our company already has a Facebook page!"
- "We don't have time to maintain a blog."
- "Several of our people use LinkedIn."
Here is a four-phase adoption model designed to reveal the entire elephant that is social media.
Stay tuned for the next 3 parts of this 4 part