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Video Clip: 4 Key Strategies For B2B Social Media ROI

12/31/2010

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For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon:

#1: Solving Business Problems

#2: Increasing Business Professionals' Knowledge

#3: Lowering Business Professionals' Risk (Especially given that B2B purchases are high-ticket, high-risk items)

#4: Growing Business Professionals' Networks

I cover these strategies in the below video clip (running at 2 minutes) and I also cover this extensively in the slideshow located here. More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive.

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    Mark Guthrie

    Chief e-Architect

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