For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon:
#1: Solving Business Problems
#2: Increasing Business Professionals' Knowledge
#3: Lowering Business Professionals' Risk (Especially given that B2B purchases are high-ticket, high-risk items)
#4: Growing Business Professionals' Networks
I cover these strategies in the below video clip (running at 2 minutes) and I also cover this extensively in the slideshow located here. More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive.
Video
#1: Solving Business Problems
#2: Increasing Business Professionals' Knowledge
#3: Lowering Business Professionals' Risk (Especially given that B2B purchases are high-ticket, high-risk items)
#4: Growing Business Professionals' Networks
I cover these strategies in the below video clip (running at 2 minutes) and I also cover this extensively in the slideshow located here. More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive.
Video
RSS Feed